How BoHo Cornwall Found the Perfect Match with WowSearch

Business ambition:

Tom and Maya have been trusted by countless couples to bring their elopement dreams to life. It was time for them to take the next step and step up their SEO and PPC results. Looking to reach a wider UK audience and make their PPC campaigns more efficient.

Our Approach:

With the stunning scenery of Cornwall, it’s no surprise that there are many wedding and elopement companies there to compete with. This meant we had to take a thorough look the competitor strategies, build a plan that included multiple strategies of our own, and combine SERP pages, Google Ads and Backlinks to create a well rounded profile for BoHo.

The Solution:

We used Google Ads to find customer pain points, what were customers searching for and why. Then, we drafted Search Engine Optimisation Pages that targeted these keywords, ensuring BoHo Cornwall would be at the top of the page when clients went looking for them.

The Results:

In a fiercely competitive space, BoHo Cornwall has gone from strength to strength. We have improved cost per conversion on Google Ads, from £32 per conversion in January to £17 per conversion in February. That’s almost a 50% drop in cost per conversion! In the meantime, we’ve seen BoHo Cornwall climb the ranks to consistently land on the top page for the keywords that matter most.