It means your website must work hard to attract the attention of potential customers in the first few seconds, or you lose them as they simply look elsewhere.
Imagine this. You want to buy a pair of shoes. You walk into shop after shop and have a quick glance around. You walk straight out of most shops, as you see nothing you like and you speak to no-one. None of the shoes appeal to you, so you walk straight out.
Now imagine you walk into a shoe shop that you like. You see lots of shoes in different colours, styles, materials and prices. You feel happy when walking around this shop. You like what you see. You spot a shoe you like the design of. The customer assistant is extremely helpful. The shoe fits and the price is right.
When shopping around your customers will click on site after site and quickly leave if they don’t see something that grabs their attention. If the site is drab, confusing or just doesn’t offer what they are looking for, then they will simply bounce off your website and on to the next site.
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You have a choice, learn how to do it yourself, pay someone to do it for you or pay someone who can prove they know how to do it. Wow Search has helped nearly 100 businesses in the last two years. We don’t just do any marketing, we run marketing that works. We use real information – your customer information – to deliver campaigns that get you the results you need. Here’s what just some of our clients have to say about our service:
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